goop.com
goop is a lifestyle media and e-commerce company focused on beauty, wellness, fashion, travel, food and home. Responsible for the design and visual direction of all the digital product touch points.
Category Pages Redesigned
goop covers a wide range of categories and recognizing that the various verticals required unique experiences, we designed components to create flexibility for the content displayed, consistency and ability to scale.
Marketing Pages
To promote our own label product launches and support paid marketing, we created a series of landing pages for storytelling and to inform users of our product assortment.
Paid Landing Pages
Established and designed a library of flexible components that was used to quickly build, test and iterate landing pages for paid traffic. These components could be mixed and matched and allowed for a wide range of product specific content.
E-Commerce
E-commerce experience including product detail pages, product list pages, cart, account and checkout.
